Before Mark Cavendish came to dominate sprinting there was one man who was streets ahead of the pack. Mario Cipollini was not only super dominant on the road (2002 World Champion, multiple stage winner at the Giro (42 stages!), Tour de France (12 stages) and Vuelta (3 stages) and multiple classics) he was known for his flamboyance off the bike aswell. Super Mario brought a flair to the sport that has yet to be surpassed. Here he is promoting his bike brand as only he can.